News

Published on August 4, 2025

Even in this age of generative AI euphoria, smart companies still need advisers who behave like anthropologists. In this new article, @Nick Paulussen explores why the best consultants work as “insider-outsiders”: close enough to know the jargon, distant enough to recognize the unspoken rules that govern real behavior. Organizations that integrate machine intelligence with human understanding will have a competitive edge, and the consultant anthropologist stands at that junction – translating code into context and context back into code.

Read the full article here: https://www.capco.com/intelligence/capco-intelligence/why-consulting-still-matters-in-the-age-of-ai

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